A huge thank you to everyone who entered our e-bike giveaway! The winner will be announced on Friday, September 1 and personally contacted.
We are your local bike shop.
Bicycles are for everyone. From the elite rider, to the child strider, our shop is for you. Striking the right balance between professionalism and approachability, your experience here will be unique to any bike shop you’ve been in before.
Our doors have been open since 2012, providing quality bicycle service and sales to our community. Under new ownership since 2021, we are expanding and building on the shop’s established reputation. Our goal is to get families and individuals out on their bicycles—for staying active, making memories, and finding adventure.
We service any make or model of bike with certified professional service. We sell new and used bicycles, with a special emphasis on refurbished vintage bikes. Browse our online inventory, and come visit us to shop our ever-changing collection.
Who We Are
Richard Backeberg, Owner
Certified Bicycle Mechanic, UBI 2010
Richard has had a passion for bicycles since he learned how to ride one at 2 years old. Growing up on a farm in nearby Ridott, he lived for building dirt jumps beside the shed and riding with his friends. As a young adult, he attended the United Bicycle Institute and worked as a bicycle mechanic in Rockford. Most recently he’s been working in sales. Richard has a knack for putting others at ease, and is excited to help you find your perfect ride. Now a dad of 4, he is ecstatic to be running a small family business and sharing his passion with his own kids and families in the community.
Sarah Backeberg, Co-Owner
Sarah is newer to the bicycle scene and rural living, but is diving right in. Bicycle rides on gravel roads beside cornfields and country cemeteries were an outlet for her as a young adult. She now loves to squeeze in a ride on a foggy summer morning before her children wake for the day. Sarah helps with organization and the tech side of things, and is excited to make your shop experience personal and seamless both online and in the store.